"KIN Origin Healthcare Co-Launches 'Health Fit Senior CI' with Thai Life Insurance, Establishing a Comprehensive Care System for the Elderly"

KIN Origin Healthcare Joins Thai Life Insurance in Launching “Health Fit Senior CI,” Creating a Comprehensive Elderly Care System under the Silver Age Ecosystem Concept

On 26 May 2025, at the Hall of Fame on the first floor of Thai Life Insurance Building 1, Head Office, KIN Origin Healthcare, represented by Dr Thongchai Chokthanomsap, Executive Chairman, attended the “Silver Age Ecosystem” press conference organised by Thai Life Insurance Public Company Limited. Mr Denpong Jessadawiriya, Assistant Senior Vice President, presided over the opening ceremony, joined by partners from leading organisations who shared their visions for developing products and services for elderly care in Thailand.

The event featured the launch of a new life-insurance product, “Health Fit Senior CI,” designed specifically for today’s older adults seeking health and financial security after retirement. It focuses on creating a holistic care ecosystem covering prevention, screening, treatment, and rehabilitation through collaboration between Thai Life Insurance and a broad range of healthcare-industry partners.

The Need for a Holistic Elderly Care System

According to information from the National Statistical Office, Thailand had more than 14 million people aged 60 and over in 2024, representing approximately 20% of the country’s population, with the number continuing to rise. This reflects Thailand’s progression towards a “Hyper-Aged Society.”

Older adults, also referred to as the “Silver Age,” are defined here as people aged 55 and over. They have increasing needs relating to health and quality of life, together with a need for suitable care that allows them to enjoy a high-quality retirement, avoid becoming a burden on their families, and continue living independently and with dignity.

Key Features of “Health Fit Senior CI”

The Health Fit Senior CI insurance plan was developed with an understanding of older adults’ lifestyles. It provides life and health coverage together with monthly benefits to support long-term expenses. Its key features include:

• Coverage for Serious Illnesses Affecting Older Adults such as Alzheimer’s dementia, stroke, Parkinson’s disease, and several other chronic lifestyle-related conditions.

• Dementia Screening by specialist physicians, allowing treatment planning to begin at an early stage.

• Monthly Benefits of up to THB 6 Million covering a period of up to 120 months.

• Applications Accepted for Insured Persons Aged 40–80

• Health Rehabilitation Benefits such as physical therapy, occupational therapy, and medical expenses for accidental fractures.

Partners Building the Healthcare Ecosystem

Thai Life Insurance has partnered with several organisations to provide comprehensive services through an ecosystem model. Key partners include:

• Eisai (Thailand) Co., Ltd. a specialist in developing medicines for Alzheimer’s disease and the initiator of CogMate™, a tool for self-administered brain-health screening at home.

• More Than 16 Elderly Care Centres and Nursing Homes Nationwide including KIN Rehab and Homecare, Chersery Homecare, The Senizens, Siri Arun Care, and others.

Customers can conveniently choose services from the partner nursing-home network. They may also request that Thai Life Insurance transfer monthly benefits directly to the service provider, reducing the administrative burden on customers and their families.

Moving Confidently into an Ageing Society

Dr Thongchai Chokthanomsap, an executive of KIN Origin Healthcare, said that becoming a partner of Thai Life Insurance is an important opportunity to present a holistic approach to elderly healthcare covering prevention, treatment, and rehabilitation. In particular, KIN’s rehabilitation-centre capabilities can help support a practical service system for the Silver Age population.

As Thailand moves fully into an ageing society, collaboration between specialised private-sector organisations and Thai Life Insurance’s “Life Solutions Provider” concept can be a significant force in improving older adults’ quality of life and creating a model that can be expanded nationwide.